Lord Narsimha is considered the 4th incarnation of Lord Vishnu.
An important festival in the Hindu almanack, Narasimha Jayanti or Narasimha Chaturdashi is celebrated is on Vaisakh Chaturdashi (14th day) of the Shukla Paksh. This year Narasimha Jayanti falls on May 25. Notably, the Lord Narasimha (half man and half lion) is the fourth incarnation/ avatar of Lord Vishnu as he appeared as a lion-man (nara-simha), with the face and features of a lion but the body of a man on the day of Narasimha Jayanti.
Lord Narasimha was instrumental in the killing of demon Hiranyakashipy on this day. The day of Narasimha Jayanti is considered to be highly auspicious for the followers of Lord Vishnu. All Lord Vishnu devotees also observe fast on this day.
According to scriptures, Lord Narasimha appeared during the sunset on Chaturdashi and that is why his puja is performed during those hours. It is said that the purpose of Narasimha Jayanti is to remove adharma (the path of wickedness) and to follow the path of dharma (the path of righteousness), which signifies the path towards correct deeds and not harming anyone.
Devotees chant the following mantra while performing puja and taking a holy dip in the Ganga river.
“Ugram Viram Maha Vishnum Jvalantam Sarvato Mukham Nirisimham Bhishanam Bhadram Mrutyur Mrutyum Namamyaham”.
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