Last Updated:September 11, 2025, 09:10 IST

Shah Rukh Khan and Deepika Padukone get relief as Rajasthan HC stays FIR in Hyundai endorsement case. Court says no factual basis, next hearing Sept 25.

SRK and Deepika Padukone secure relief in Rajasthan HC over Hyundai endorsement FIR.

Bollywood actors Shah Rukh Khan and Deepika Padukone have been granted interim relief by the Rajasthan High Court in a case that accused them of misleading consumers through a car endorsement. The complaint, filed in Bharatpur, had named the two actors along with company officials, holding them responsible for alleged defects in a Hyundai vehicle.

Why The Case Was Filed

A local car owner, Kirti Singh, registered an FIR earlier this month claiming he suffered financial loss after buying a vehicle that developed defects. He alleged that endorsements by Shah Rukh and Deepika played a role in his decision to purchase the car. The FIR also listed six company officials.

The Stars’ Defence

Both actors quickly moved the Rajasthan High Court, seeking to have the FIR quashed. Senior advocate Kapil Sibal, appearing for Shah Rukh, said the superstar had no direct connection with the complaint, stressing, “endorsements do not imply responsibility for manufacturing standards.”

Advocate Madhav Mitra, representing Deepika Padukone, also argued that her involvement was limited to brand promotion and she had “no role to play in the production or quality control.”

The Court’s Observation

The defence team pointed out that Singh had already used the vehicle for nearly three years and clocked more than 67,000 kilometres before filing the complaint. They argued that if he had issues, he should have approached a consumer court instead.

Justice Sudesh Bansal, hearing the matter in Jodhpur, noted that the FIR lacked any factual basis. The court has now stayed the FIR against all accused, including the two Bollywood stars and six company officials, while fixing the next hearing for September 25.

Shah Rukh Khan has been the face of Hyundai since 1998, making him one of its longest-serving and most recognisable brand ambassadors. Deepika Padukone came on board in December 2023, and the duo even appeared together in a Hyundai campaign last year. The FIR’s registration is a notable step as it directly questions the accountability of celebrity endorsers, an issue the Supreme Court flagged in its 2023 ruling on misleading and deceptive advertising.

Shreyanka Mazumdar

Shreyanka Mazumdar is Chief Sub Editor of the entertainment team at News18. With an unbridled passion for all things Bollywood, she loves deep-diving into the glitz and glamour of the entertainment world, bring…Read More

Shreyanka Mazumdar is Chief Sub Editor of the entertainment team at News18. With an unbridled passion for all things Bollywood, she loves deep-diving into the glitz and glamour of the entertainment world, bring… Read More