Last Updated:September 24, 2025, 08:28 IST

HYBE, home to BTS, SEVENTEEN, and more, officially launches in India with a Mumbai office, eyeing local talent and a 1.4 billion-strong market.

HYBE manages some of the biggest names in K-pop, including BTS.

HYBE, the powerhouse agency behind BTS, SEVENTEEN, and other leading K-pop acts, has officially entered India with its newly launched subsidiary, HYBE India Entertainment Pvt. Ltd. The Mumbai office, registered earlier this month, marks HYBE’s fifth overseas branch after Japan, the US, Latin America, and China. With the motto “Where voices of India become global stories,” HYBE aims to integrate into India’s entertainment hub while tapping into the country’s 1.4 billion-strong audience.

K-pop Meets India’s Entertainment Capital

Mumbai, often referred to as the heart of Indian entertainment, is the ideal base for HYBE’s expansion. The company plans to blend its globally successful methods in music, performance, and artist development with India’s rich cultural traditions. The rise of K-pop in India, coupled with the country’s massive youth demographic, provides HYBE with a unique opportunity to create a bridge between the two vibrant entertainment industries.

Talent Hunts And Concert Hopes

While the specifics of HYBE India’s roadmap are still under wraps, reports suggest that the company will soon launch local auditions to discover and train Indian talent under its rigorous yet globally respected system. Fans are also speculating about possible HYBE group concerts in India as part of the company’s strategy to connect with its growing base of Indian K-pop fans. With groups like BTS, TOMORROW X TOGETHER, ENHYPEN, LE SSERAFIM, BOYNEXTDOOR, and ILLIT already enjoying massive popularity, HYBE’s expansion raises hopes for a new era of cross-cultural entertainment exchange.

Shrishti Negi

Shrishti Negi is a journalist with over eight years of experience in the media industry. She leads the Entertainment desk at News18.com. She writes breaking news stories, generates feature ideas, edits copies, …Read More

Shrishti Negi is a journalist with over eight years of experience in the media industry. She leads the Entertainment desk at News18.com. She writes breaking news stories, generates feature ideas, edits copies, … Read More